Business Finance Marketing

One of the largest complaints by critics of the payday loan industry relates to the annual percentage rate that is charged on a short term payday loan which can be several hunderd percent. Annual percentage rate, sometimes referred to as “APR” is a simple measure of the effective amount of interest a borrower would pay during one full year. The APR helps to provide an apples to apples basis in deciding which vehicle has a higher or lower ultimate cost to the borrower, including other fees that may apply.

APRs are commonly used to evaluate potential mortgage loan offers as well as in evaluating potential investment products such as money market funds. Annual percentage rate is a very useful tool for loans or investments with a duration of at least one year. When you are dealing with short term loans or investments, APRs are less useful. Payday loans online are high interest, short term products that typically last only two weeks so it is fast cash.