Is An Online Business Better Than A Physical Shop?
I have just posted an article that addresses this topic on my site. So, is having an online business better than a brick and mortar one? Well, it really depends on the context. I don’t think we can do away with physical shops that easily Internet or No Internet. There will always be a place for brick and mortar businesses and God bless them. But if you are just starting starting an online business may be the key to your success. Well for one, you are not going to have to fork out a mighty investment.
Let’s take a look at some of the other advantages you can realize with your online business.
1. With proper, effective marketing techniques, you can sell your goods to millions of people. The brick and mortar shop doesn’t have this potential.
2. You can establish affiliate relationships with other businesses, advertising their related, but not competing, products and thus expand your inventory – and income through commissions, which can be substantial, depending on the product. For example, if you establish an online gift shop which consists of handmade art objects, you might sell any number of books that provide background on the particular art form, historical notes and the like. Generally, you can expect anywhere from 15-35% of the cost of the book, with your affiliate stocking and shipping the item. The brick and mortar business concept requires that you stock, track and ship from your shop, increasing your cost of doing business. The online business model thus creates passive income…
If you would like to read more about starting an online business, drop by and have look. See you there.
