Using Direct Marketing in the Small Business
Our current economic climate makes some shudder in terms of direct marketing in the small business. Even if you do have money on hand, it’s important to save as much money as possible. Some money saving tips for direct mail, one of the popular methods of promoting small businesses, will aid you in cushioning your bank account.
Bank on your relationship with the local post office. By asking, you will find that there are discounts for bulk mailings. A hidden bonus may be in conversing with the people who by work at the post office. They can advise you that online stamps can save you money. You can print them off at home or in your office, and they could end up being cheaper. You will also save on the gas it takes to get the P.O.
A postcard will cost less to send than a full envelope, creating more impact for the dollars spent. You do not want your entire direct mail campaign to be on postcards, however, it is a good way to get into your clients hands and remind them of who you are and what you do. It can be a cost effective way to renew interest in your product and services,
Your content of the direct marketing copy for your small business is what will convince people to read it or file it in the circular file.
