This is one small business marketing idea with large impact
Oh sure, technology rules. But there is great news out there for the old fashioned coupon. Studies have shown that coupons bring in customers. Coupon use is up 33% and 16% of consumers said they would buy a product only if it was with a coupon. So why not combine the old fashioned with the high tech? Send out an online coupon to your clients and watch how traditional small business marketing of coupons becomes a thing of the past. Opt in is one buzzword this new generation of consumers understands. Young entrepreneurs use social networks, online advertising, and mobile initiatives to reach their target audience. Using online and technological methods generally have much less cost outlay and the return is easily measured.
