Marketing Cost: Are You Getting The Most Bang for Your Buck?
In a post about SEO & SEM, on ChicagoSEOPro.com, SEO strategist Jori Ford discusses how to cut costs on marketing by improving the SEO/SEM on your business web site. The post details a cost comparison between traditional marketing efforts and SEO to improve your ROI.
Many business owners and marketers scale performance based on conversions. Are your conversions worth their weight in gold? If you’re not converting but you’re investing in marketing, then your efforts are for naught.
Read this compelling article on how SEO can improve your web site traffic and increase your conversions by targeting your market and decreasing your marketing costs.
