Investors go after central Iowa tourism
When a group of investors was trying to get return on their money they turned to vacationers. First they defined what they called the central Iowa tourism region and staked a claim to that area. Their plan was simple, to find every attraction in the area that drew a steady crowd all summer long and make a deal with the attraction owner to allow them to park their food and drink vending trucks within easy walking distance. The investors would pay the attraction owner a small percentage of the weekly profit there by giving the owner an incentive to allow them to stay. It was much like the deal that vending machine companies make with store owners. The group had options to buy only twenty five trucks so they set about finding the twenty five top attractions in the area. Some were dismissed because of established venders in the area and some were dismissed because the attraction owner wouldn’t go along with the plan. After six months of study the twenty five locations were set but because it was starting into the winter months the investors decided to wait until mid-spring of next year before stocking the trucks. This summer figures will be available as to weather or not the investment works.
