Business Advertising
A lot of things about opening a business are difficult, but you never really realize how hard advertising new business is, until you try it yourself.
Don’t get me wrong! There are many simple techniques for business advertising. The problem is that not all of them work.
I was opening a new restaurant downtown, and I figured that enough people would see it whenever passing by to scare up some customers. Just to be sure, we painted a big sign in front of the place, had a sort of grand opening ceremony, and even put up an ad in the newspaper. It wasn’t a great success!
Read more in the full article on business advertising.
