Northeast Iowa’s Advertising
February 18th, 2008The people in charge of northeast Iowa tourism are trying to come up with a marketing scheme that makes sense to owners of the area and will increase tourism from out of state. There are three large population centers in the area, Chicago, Milwaukie, and Minneapolis/St Paul. These areas are being targeted with ads intending to inform people there about the sights in northeast Iowa. The last round of advertising was deemed to be unsuccessful and the dollars actually counted as tourism actually dropped last year. This time around they are trying to appeal to the people who are looking to get out of the big cities and just relax and get away from it all. Some of the sites being pushed include campgrounds and fishing lodges. Almost all of the ads are for attractions that are family oriented as they feel that getting the whole family into the area will have a larger impact on the amount of money spent. There is also a state park in that area that has a lot of historical value. Effigy Mounds contains several Indian burial sites that are shaped in the form of different animals. These animals are positioned in different “scenes” that if viewed from above tell a story.
