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A great tip for Innovation in your Business

Ideas may seem like strange things to collect but if you’re interested in creativity and innovation you’re probably subconsciously doing it already.

Somewhere in your brain (probably scattered about) you already have the memories of things that intrigued you. Remember all those times you’ve tried to recall a great idea and wanted to share or apply it and couldn’t recall where you saw or heard it.

I borrow an idea from the advertising world and it’s called a Swipe file. It’s a pretty simple idea – just write down the idea, the website name, the book name, or whatever and keep it so you can refer back to it.

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