Marketing databases
April 3rd, 2007Quick, what is the most important component of your business? If you belong to a product based company and said the intellectual property or patents, you are only partly right. If you belong to a service company and mentioned the human capital invested in your services, you are again partly right. If you belong to any other company and mentioned any of the array of things that make the modern enterprise thrive, you are again, only partly right. But if you are among those rare breed of professionals, whose job it is to harness data, especially marketing databases, then you have your finger on the money!
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