Advertising billboards
March 30th, 2007More and more, my colleagues in the field of marketing think of billboard advertising as a waste of money. After all, no one really pays attention to advertising billboards anymore, do they? The billboards can not dance around or make noise to attract you. Besides that, most of the time you have passed them by within a minute of first seeing them. Given this, many people argue, what is the point? When I hear these kinds of opinions, however, I am sure to point out the fact that they are misguided.
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