Business Finance Marketing

I’ve written about the importance of following up with your prospects and customers in your window cleaning business before, but I’m writing about it now with some different thoughts on this absolutely critical piece of the window washing business building puzzle.

I wish sometimes you could be a fly on the wall and listen in on my conversations I have with folks sometimes. One of the topics that comes up frequently is following up. How important is it, is it necessary, what if I elect not to do it, etc.

I’m going to copy some information below that someone sent to me a few months ago.

If you don’t think follow-up is important, read this piece of information from the National Sales Executive Association. Their statistics show that the most sales by far are made from the 5th through the 12th contact! Here is the data they have compiled:

2 % of sales are made on the 1st contact
3 % of sales are made on the 2nd contact
5 % of sales are made on the 3rd contact
10 % of sales are made on the 4th contact
80 % of sales are made on the 5th - 12th contact

If you’re not using a follow-up system, then you may be losing as much as 98% of your potential customer base! Can you really afford to lose even ONE prospective customer?

To read the rest of this article and learn exactly how to employ successful follow up techniques in your business, then visit my blog at Window Washing Success Tips. And read more about the tool I use to conduct follow up easily. It’s indispensible to my business.

This entry was posted on Wednesday, July 11th, 2007 at 8:20 am and is filed under General, Helpful Information, Promotion, Small Business.