See The Product
Did you know that consumers are opt to buy products that can be seen through the bottle more that products in a bottle that is opaque.  It is a visual stimulation that makes consumers feel that they have more information when being able to see the product. First, they can see how much is in there and that makes them feel like they are getting what they pay for. Second, they are attracted to colors that may be in tune to what the product is. Green, white or pink body wash for instance make them feel as if they are getting a soap that will clean and refresh better. Shampoos do well if they are clear or white. Any color in the hair products and they feel as if they are adding harsher chemicals to their hair. It isn’t just in the labeling. It’s in the color of the product as well.so choose wisely.
