Niche Marketing - How to Contact Your Audience
July 6th, 2007Is your website targeting a niche market?
If you are expanding an existing off-line business by setting up a webpage you may find your most valuable contacts right in your store. Make some brochures or cards that announce your online presence, or ask customers if they’d like to sign up for your online newsletter. Now you can contact your customers about new products, industry news or specials with no postage costs or time consuming envelope stuffing.
Niche sites will really benefit from a newsletter. Create a website that has informative content. Incorporate the keywords (words or phrases visitors type into their search engines) into the content to improve your place in the search engines.
End the article with your name, a comment about your business and a link to your website. Submit your article to relevant websites or ask if website owners would like to use your contribution. You may find discussion groups that cater to your market. Involve yourself in their conversations and attach a signature with your website address if the policies permit. Retirees? Home owners? Pet lovers? If you are selling art supplies you may find hobby sites will cater to your audience. If you sell inFormation for do-it-yourself projects you should show up in home decorating as well as financial sites (’Save Money on Home Building Projects!’ for example). Read more in French at Astuces web and Echange de contenu
