How effective is your networking strategy?
You do have one don’t you?
It’s likely you have a marketing and business development plan or strategy in place which will include titles such as corporate events and entertainment, work, direct mail, cold calling, advertising, PR, sponsorship, seminars, pens with the company’s name embossed plus further headings which don’t spring readily to mind.
Do the words ‘networking activities’ feature? You will quite rightly argue that corporate events and entertainment and seminars could be included in this heading. That’s fine but do you know what return you get from these costly investments? Not just the expense of cash but the valuable time expended in terms of lost chargeable hours.
When we attend events we do so in one of two capacities, either as host or guest.
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