Working In New York Advertising Agency
It is true that New Yorkers spend a lot of money, but influencing how they spend their money is next to impossible. They don’t really care what other New Yorkers are doing, so you can’t attract them to following the herd. At the same time, they are some of the most conformist people in the world, so New York advertising can’t really appeal to a rebellious streak either. New York advertisements have to appear sophisticated, and making advertising appear sophisticated to New Yorkers is no small feat.
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